EXPERTISE
Let me introduce myself. I'm Charley, the proud owner of Penny Lane Virtual Assistant Services. With over 20 years of experience as an Office Manager, predominately in the construction, property, and trades sectors, I bring a wealth of knowledge to the table. Having worked closely with numerous start-ups and small businesses, I know first-hand the overwhelming task of running a business.
I completely get it—business owners are often masters of their craft, but administration, accounting, and social media can get a bit overwhelming. That's where Penny Lane comes in! I am here to take the reins on all those tasks, making life much easier for all you busy entrepreneurs.
APPROACH
At Penny Lane, we believe in a personalised service because we know that every client is unique, with their own set of needs and preferences. That's why we always start with a complimentary 1:1 discovery call with business owners . It's a chance for us to get to know your small businesses inside and out, so that we can tailor our support to meet your specific requirements.
Transform Your Business Today
Hiring a Virtual Assistant (VA) can help tradespeople—such as Electricians, Plumbers, Builders, and Landscapers—reduce admin burdens, improve efficiency, and ultimately increase profitability. Here’s how:
Reduce Admin Overload & Free Up Time
A VA can handle time-consuming administrative tasks, allowing tradespeople to focus on completing more jobs and growing their business. Tasks include:
- Managing emails and client inquiries
- Scheduling appointments and job bookings
- Sending quotes and following up with potential clients
Improve Cash Flow & Get Paid Faster
Many tradespeople struggle with invoicing and late payments. A VA can:
- Create and send invoices promptly
- Follow up on overdue payments professionally
- Set up automated reminders for clients
- Manage bookkeeping tasks to keep finances organised
Increase Customer Satisfaction & Retention
A VA ensures a smooth customer experience by:
- Responding to inquiries quickly and professionally
- Sending appointment reminders and confirmations
- Handling customer feedback and complaints
- Following up after jobs to build client relationships and encourage referrals
Market Your Business & Attract More Clients
A VA can help grow the business by managing marketing efforts, such as:
- Updating and optimising the website
- Managing social media pages and posting regularly
- Running email marketing campaigns
- Responding to online reviews and engaging with customers
Streamline Operations & Reduce Costs
By improving efficiency, a VA helps tradespeople take on more jobs without the need for full-time admin staff. They can:
- Organise supplier orders and stock management
- Maintain and update business records
- Create and manage job sheets and reports
- Research new business opportunities and partnerships