EXPERTISE
I’m Charley, the founder of Penny Lane Business Support. With more than 20 years of experience keeping offices running smoothly and over a decade spent managing small businesses, I’ve seen firsthand just how much work goes into holding a business together.
I’ve supported countless founders over the years, and one thing is always true: you’re exceptional at the work you’re called to do. However, the admin, accounts, emails, content, and day-to-day tasks can accumulate quickly, especially when your business is heart-led and you’re pouring your energy into supporting others.
That’s where Penny Lane comes in - here to take those time-consuming, energy-draining responsibilities off your shoulders, so you can stay focused on your purpose — supporting your clients, growing your business, and creating space to breathe.
Think of me as your calm, grounded support behind the scenes, keeping everything running smoothly while you focus on the meaningful work only you can do.
APPROACH
At Penny Lane Business Support, we know that no two businesses are the same. Every client has their own goals, challenges, and way of working and that’s exactly how it should be!
That’s why we always start with a free 1:1 discovery call. It’s an informal chat where we take the time to really get to know you and your business — what’s working well, what’s causing headaches, and where we can make the biggest difference.
From there, we create a support plan that’s completely tailored to you, ensuring you get exactly what you need (and nothing you don’t). After all, your business deserves more than a one-size-fits-all approach.
Transform Your Business Today
Bringing a Virtual Assistant on board can be a real game-changer for small business owners. With the right support behind you, you can cut down the admin, stay organised, and free up more time to focus on what you do best, running and growing your business.
Here’s how a VA can help make things run more smoothly and boost your productivity (and profits) along the way:
- Tame the admin chaos – From managing your inbox and diary to keeping on top of client enquiries, we’ll make sure nothing slips through the cracks.
- Keep your books in order – No more late-night spreadsheet sessions! We’ll help with invoicing, expenses, and basic bookkeeping so you always know where you stand.
- Streamline your systems – We’ll help set up simple, efficient processes that save you time and make your business run smoothly.
- Give your social media some love – Consistent posts, on-brand messaging, and regular engagement to help your business stay visible and attract the right clients.
- Offering a trusted extra pair of hands – Whether it’s a one-off project or ongoing support, we’ll step in exactly where you need us most.
At Penny Lane, we believe every business deserves a little breathing space and that’s what we’re here to create.